Marketing success depends on many factors, but the basis is frequently the same: information. The saying ‘meten is weten’ – to measure is to know – has been around so long simply because it’s so true. The wisdom is ancient – but the technologies that make it possible to measure and know, are cutting edge. If you insist your business can do better, and if you strive for an increasing number of satisfied customers, you need to have a clear sense of who your market includes – and why. During this lecture, you will receive insights from top entrepreneur Ben Kerkhof and professor Ed Nijssen who have proven that they have ‘marketing in their fingers’ and perhaps more importantly, have proven to always have a feel for ‘zeitgeist’ – they understand what is right, and relevant, for our time.
The costs for participating in this lecture are €249,- excl VAT per person.
