Innovation professionals will often recognize themselves in entrepreneurs, who are able to create opportunities in times of ambiguity and uncertainty. They all apply the Lemonade Principle (“When life gives you lemons, make lemonade.”), which refers to the entrepreneurial framework of effectuation. This means using any resource that you have access to, to create value for someone else. Instead of worrying about what you don’t have, a positive mindset gives you the chance to make lemonade out of what you do have. But how do you turn an idea into an opportunity and eventually, a working or operational business, service or product?
What does this webinar cover?
In this webinar programme director of the Erasmus Centre for Entrepreneurship and innovation expert Dr Ferdinand Jaspers will explain how to create new business opportunities during the coronavirus downturn. Topics like:
Who is this webinar for?
This webinar is designed for innovation professionals who faces challenges in maintaining their innovation strength in the organisation, both in corporate or public settings.
Register for the webinar
This webinar has already taken place, however you can still watch the recording of it by clicking on the button below. We summarized the key takeaways of the webinar in the following blog.
