Willem Sodderland is member of the Advisory Board of ECE and founder of Buzzable. From his experience as an entrepreneur Willem gave a keynote speech at the Day@theCampus about Strategy. He pointed out that in order to really stand out from the crowd, you need to become really remarkable in 3 things.

1. Product
2. Product experience
3. Promotion

Don’t be good in 4 or 5 things. Be the very best in 1 thing and become the world champion in a niche. Check out his one minute explanation.