Interested in working in an entrepreneurial and inspiring startup environment?  Read the vacancy of Marketing Coordinator at Pure Fix Cycles.

Pure Fix Cycles
We’re seeking a strategic and passionate Marketing Coordinator that can help accelerate the awareness and sales growth of Pure Fix and Pure City in Europe. This role will be responsible for leading the charge on our online marketing efforts (SEM, social, email, etc..) as well as our offline marketing experts (tradeshows, POP displays at independent bike shops, and other bicycle and lifestyle events around Europe). The Marketing Coordinator will be charged with creating an overarching marketing plan, and then executing it. This job is based at our European HQ in Rotterdam, NL.

Responsibilities:

• Assist PR team in coordinating, planning and executing consumer and trade shows, special events and activations.
• Assist with graphic design work relating to marketing materials, sales brochure collateral, social media design, email marketing and anything else customer facing that would be deemed as marketing.
• Direct all social media activities including but not limited to: monitoring Pure Fix and Pure City social media and other relevant social channels for content and engagement, engaging with current customers and potential customers with appropriate content, tone and timeliness, and posting new, relevant content for key audiences across appropriate channels.
• Oversee all online and offline-marketing efforts including but not limited to: email marketing, social marketing, search marketing, retargeting, dealer mailers, and events.
• Manage all content marketing and strategy including but not limited to: writing blog posts, hiring independent contracts for videos and photo shoots, and signing up brand enthusiasts/ambassadors. All of this content should be geared to help grow and educate the cycling community, and encourage nonriders to ride bicycles. To do this correctly you must spend a significant amount of time reading, researching and analyzing topics within the lifestyle transportation field.
• Develop relationships with fellow cyclists and with brand, community, and lifestyle leaders in Europe. Use these relationships to create a content and influencer network that you can use to promote Pure Fix and Pure City.

Essentials Skills and Experience:

• Bachelor’s degree with a focus in Marketing, Advertising and/or Public Relations a plus.
• In-depth knowledge of cycling and a passion for bike riding.
• Solid understanding of SEO.
• Strong written and verbal communications skills. Specifically the ability to present ideas and information clearly; personify the voice of the brands; adjust tone and nuance with the audiences in mind and engage with social network users in a personal and meaningful manner.
• Previous experience working with social media platforms in a business setting, a plus.
• Must have active, established accounts across key social media sites, including Facebook and Twitter.
• A broad and current knowledge of digital marketing best practices.
• A leader who can establish a clear vision and rally partners and crossfunctional teams to achieve it, PR Experience a plus.
• Passion for creating brands.
• Strong customer service orientation.
• Personality traits that include self-motivated, team player, enthusiastic, passionate and positive.

Interested?
Send your CV and cover letter to Eddy Pauls at eddy@purefixcycles.com